Dublin Zoo's brief to CuCo Creative was to create a marketing strategy and proposition to combine a 'stimulating day out for all the family' with a place to learn about wild animals and contribute to its conservation programmes. The 'Love our Wildlife' campaign ran over a few years and saw the zoo's yearly visitor figures exceed one million. Planned marketing campaigns ran each year, combining advertising, point of sale and promotional literature for families, group bookings and members. A user-friendly visitor map was produced along with consumer leaflets, event leaflets, adoption packs, education packs and literature for corporate events.
There's nothing we can't do! If your zoo or aquarium's marketing material, signage, exhibition stand, advertising or more needs upgrading, don't hesitate to contact us! We would love to continue helping fellow BIAZA members.
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