Marketing & Fundraising Manager

Welsh Mountain Zoo - National Zoological Society of Wales
Wales Closing date for applications is: 21st Sep 2025Contact: | Chris Dinwoodie ([email protected]) |
Sector: | PR/Marketing |
Type: | Paid |
Contract type: | Full-time |
Salary: | £33,267 |
At the Welsh Mountain Zoo, everything we do is guided by Our Mission – to bring conservation to life. Our Marketing and Fundraising Manager plays a vital role in making this happen: inspiring more guests to visit, helping people connect with wildlife, and generating the revenue that supports our conservation, education, and animal care programmes.
This is a new and exciting role, leading the development of a marketing and fundraising department. Initially, you will be both strategist and hands-on deliverer: creating and running campaigns, managing digital channels, and shaping our fundraising approach. Over time, you will build and lead a small team (including a part-time fundraiser) to grow revenue and share our conservation story more widely.
Key responsibilities:
- Deliver creative marketing campaigns across digital and print to drive visits, income, and awareness.
- Manage digital platforms (website, SEO, social media, email, paid ads) and produce engaging content.
- Lead fundraising activity, including grant applications, corporate partnerships, giving campaigns, and Gift Aid.
- Build strong partnerships in tourism, PR, and the local community to expand reach.
- Track performance, manage budgets, and report to the leadership team and Board.
What you’ll bring:
- Proven experience in marketing and/or fundraising with a track record of revenue growth.
- A marketing or business-related degree.
- A professional marketing qualification, e.g. CIM (desirable).
- Full UK driving licence.
- Strong digital skills (CMS, SEO, social media, email, advertising platforms).
- Data literate and familiar with (CTR, CPC, CPA, ROAS) marketing metrics.
- Knowledge of corporate, grant, giving, and legacy fundraising essentials.
- Excellent copywriting, campaign planning, and project management skills.
- Experience managing budgets, suppliers, and ideally a small team.
- A passion for wildlife, conservation, and inspiring public support.
Benefits include:
Free zoo admission (for you and your family), free parking, uniform, staff discounts, training and development, employee wellbeing programme, company sick pay*, and pension scheme* (*after qualifying service).
Apply for this job:
Apply with CV and cover letter (max. 2 pages) to: [email protected]